Why is Digital Marketing essential for Japanese Language Institutes and Translators/Interpreters in India?

Long gone are the days when translators and interpreters of different languages had to apply to many places to get some work. In this digital era, everything can be done by you at your ease!

With the help of Email Marketing and Drip Marketing, one can easily get translation/interpretation projects of various multinational companies based in Japan. Email marketing gives you the power of doing Deep Marketing (Personalized marketing) and Marketing Automation. This leads to nurture of the leads and ultimately getting good projects.

There is one more thing people forget while targeting their Digital Marketing strategies towards Japan – LINE Marketing and Yahoo! JAPAN. See, Japan is a very different nation compared to the rest of the world, and here’s why:

Japan is the third-largest economy in the world after the US and China. 62 of the ‘Fortune 500’ companies are Japanese. Japan has the fourth-highest R&D spend in the world. It is also a stable place to do business: commitments are upheld and things happen on time. Doing business holds fewer obstacles and errors due to the strict company protocols, excellent customer service, and well-protected payment options.

Japan is one of the countries with the highest rate of internet use! The size of the Japanese market is large, so it is an exceptionally attractive market for the Western, Indian, as well as Korean companies looking to start promoting there. The major search engine of Japan is ‘Yahoo! JAPAN’ and not Google. This surprises almost all of the people abroad. Yahoo! JAPAN is also seen as a ‘Portal’ and is very popular among the Japanese people. The reason why Yahoo! JAPAN tops the list is that it is not only a search engine but also a portal and has a shopping space. So do not neglect Yahoo when it comes to search ads.

One thing that might surprise you is that TV broadcasting is extremely big in Japan. The national channels are still very strong and TV ads had always been number one. The things have slightly changed over to Digital Platforms since the pandemic – but only ‘slightly’.

In India, there are many Japanese language institutes present in various corners of the country. Most of them face the sole issue – how to increase the number of students? They complain that there are few people in India who wish to study Japanese, but that is not the case at all! Japanese anime culture is huge in India, and flocks of people wish to study Japanese. But there is two-sided confusion – learners are confused about where to learn from and institutes/freelancers are confused about where to find them. All of this can be solved with the help of Digital Marketing.

Find out more about this topic in my upcoming blogs.

Arigatou gozaimasu


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